Breakthrough Energy 2022 Summit Opener

The Problem

When running any conference, one of the hardest tasks is getting everyone aligned and ready to engage. This is only magnified at an event like the Breakthrough Energy Summit, where all of the biggest names in climate care come together for one purpose.

Insight

Numbers and statistics are powerful, useful tools; but, they have a hard time making people truly emotionally feel a point on their own. Everyone understands that Earth’s climate is in rough shape, to put it mildly, but we don’t necessarily feel that everyday.

The Idea

Craft a story, and a visual system that can carry its emotional weight, in a short opening anthem. To cut through early-conference chatter and mingling and get some of the best climate activists in the world to rediscover the feelings behind the problems they aim to solve day to day - and get ready to break through.

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