Pool, Kaela - Music Video

For Kaela, we faced the unique problem of matching the typical high energy of a live-action music video using animation, all under a tight deadline and set to a slower-paced track.

To keep viewers engaged and create a memorable experience, we developed a simple, abstract, and deeply satisfying look. We prioritized visual simplicity over complexity, allowing the audience to easily digest each scene without feeling overwhelmed by our typically fast-paced and energetic style.

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The biggest creative challenge was building a distinct, personal visual identity for Kaela's brand from the ground up, as the original design assets we had to work with were quite thin.